Recent surveys show that close to 90% of home buyers or sellers start their real estate search on the Internet.

This is up from 84% just two years ago. When you break down the time of the day that people are searching you notice that it is a 24/7 process; every hour of the day people are looking for homes on the internet with a clear peak in the afternoon.

It is not only crucial that you work with a Realtor who has a presence on the internet; they also need to provide you with the tools to do your research. Look for a 24/7 real estate agent. Our team uses many different websites and domain-names to make sure your property gets worldwide attention and provides you the search tools to find your next home.

Why is the Internet so powerful?

1. Empowerment
2. Convenience
3. Anonymity

Almost 96% of the people searching on the internet are looking for listings and 22% check on community information. It is interesting to note that print advertising has strongly decreased over the last couple of years; right now only 7% of buyers and/or sellers will check the papers or magazines for real estate information.

Last week, we listed a house owned by a professional associated with the real estate industry. He has working relationships with hundreds of local Realtors. You can imagine the difficulty for him in choosing an agent. One of the reasons he chose our team was our Internet marketing program. He told us that the difference between our Internet marketing program and his number two choice was vast.

The Internet is rapidly becoming the most critical element in effectively getting a home sold. The very reason we have a team member dedicated to Internet marketing and promotion.

If you are considering selling your home in Danville, San Ramon, Pleasanton, Alamo, Dublin, Walnut Creek, California – contact Craig to hear about our Internet Marketing Program. (925) 984-4910